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Videre Eyecare

  /  New & Media   /  Videre X Define® at The Centrepoint



Step Into The Future Of Beauty & Eye Healthcare 

Videre Eyecare unveils its first-of-its-kind integrated eye health & beauty hub in collaboration with Define® by ACUVUE®

Singapore, 21 August 2019 – Leading vision solution provider Videre Eyecare reimagines the optical experience with the first-of-its-kind integrated eye health & beauty hub, Videre @ The Centrepoint.

An exclusive collaboration with Define® by ACUVUE®, Videre @ The Centrepoint brings the Define® Salon concept to life alongside state-of-the-art optical equipment to offer premium vision care seekers a one-stop bespoke eye health and beauty experience like never before.

“Videre Eyecare is committed to continuously evolving our vision care solutions and concepts, and enhancing our customers’ eye health journey with us. We have seen a growing demand for a beauty-oriented optical lifestyle concept that supports the desires of premium beauty seekers while still offering the full suite of services of a leading eye health center.

We are excited to bring this proposition to life through Videre @ The Centrepoint with a concept that unites the very best beauty lens experience by Define® by ACUVUE® and our leading state-of-the-art eye health services.” – Francis Wong, Chief Executive Officer, Videre Eyecare.

“For our customers, beauty is manifested in the big and small things in life, drawing inspiration anywhere you look. Seeking to have more meaningful connections to the world around them, they share the beauty they see in the world across social media and beyond.

We see Define® as the only beauty lens that can truly help to transform your natural beauty, so you can look better, feel better, and connect better. Which is why we were so excited to support Videre Eyecare and debut our first-ever Define® Salon at Videre @ The Centrepoint where consumers can get a truly superior, integrated and personalized experience that merges eye health and beauty.” – Bebe Teo, Managing Director – Seed, Accelerate, Sustain Markets, Johnson & Johnson Vision.

Cutting-edge Eye Health Solutions

Videre is home to the latest, cutting-edge eye screening equipment and technologies, with a dedicated team of experienced eye care professionals who are committed to comprehensive eye health care. It is also the largest optical store on the Orchard Road shopping belt to date, standing at 3,411 square feet.

Videre offers the complete portfolio of ACUVUE® contact lenses, including all 7 variants of Define® by ACUVUE®. As a premium beauty lens from the ACUVUE® family, Define® delivers pioneering contact lens technology, including:

  • Highest levels of UV-blocking
  • Lacreon® Moisture Technology and Infinity Edge™ lens design for superior, all-day comfort
  • Beauty-Wrapped-in-Comfort™ technology that safely wraps colour pigments between two layers of lens material to prevent direct contact with your eyes for increased protection

Immersive Beauty Experience At The Define® Salon

Videre @ The Centrepoint is the first optical store to integrate eye health, beauty and cosmetic brand partnerships in one retail concept in Singapore. The Define® Salon provides a one-stop beauty experience for consumers looking to define their unique signature.

Featuring the Define® Virtual Mirror, the brand’s proprietary augmented reality (AR) powered technology, users can virtually try on the full range of Define® beauty lenses with 28 unique makeup looks to choose from within a single touch-screen panel.

Teaming up with K-beauty brand, Laneige, as part of a tripartite collaboration with Amore Pacific, the Define® Salon is the first of its kind to feature Define® by ACUVUE®’s suite of beauty lenses alongside a K-beauty brand pop-up that refreshes every quarter. The Define Salon® also features an in-house Beauty Advisor who will be available to provide live beauty consultations and expert make-up tutorials in store.

From now until 31st October 2019, consumers will receive an exclusive beauty box worth over $40, including a Laneige Tin Tint Balm, a Tin Tint Balm Applicator, and a 3-piece Cleansing Kit with a minimum purchase of two boxes of Define® by ACUVUE®.

Plus, receive the following premiums:

  • Save $30 off your next purchase of Define® by ACUVUE® beauty lenses voucher
  • An extra 20% friends & family discount voucher
  • Receive a complimentary mini lip and eye makeup remover voucher with any purchase of the NEW Laneige Layering Lip Bar, redeemable at Laneige stores islandwide

Videre Eyecare at The Centrepoint

The Centrepoint, #01-34 to 39,

Singapore 238843


About Videre Eyecare

Videre Eyecare, helmed by the management of W Optics, is a vision care concept store that focuses on providing personalised eye care services tailored to different age groups. With a mission to provide Vision for Life, Videre underscores our commitment to provide holistic eye health experience and solution for customers at all stages of life. We believe in providing eye care before eyewear as we recognise that eye health needs evolve in life. Together with our strategic partner, Johnson & Johnson Vision, the first boutique opened in July 2018 at Forum the Shopping Mall.

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